Rescue:Freedom
I first worked with Rescue:Freedom on a visual rebrand in 2017 before joining the team as the Art Director. My work included website design, event design, brand collateral, donor communications, and everything from T-shirts to annual reports. Here are some highlights.
Visual Rebrand
The visual rebrand consisted of a new brand guide, website, and collateral to carry the organization into a current, professional, inviting space. I brought the organization into a brighter color palette, positive imagery, and clean, timeless typefaces.
Website
2020 Annual Report
After a year of heavy news, I created a good newspaper giving the Rescue:Freedom community something to celebrate. We received enthusiastic responses and donations, and had our content reposted multiple times by the Newspaper Club.
2021 Annual Report
Our 2020 Annual Report was so well received, we decided not to fix what wasn’t broken. Our 2021 report included moving stories, lighthearted cartoons, and a QR code leading people to a site to sign up for our newsletter to get updates regarding an announcement: the upcoming launch of our new brand, Atlas Free.
Identity Posters
In 2020—a year of a little more chaos than usual—I wanted to give the Rescue:Freedom community something that would ground them in their identity as advocates for freedom. I created a series of posters we sent out to anyone joining Team Freedom, Rescue:Freedom’s team of monthly givers. This paid off with a flood of new members who proudly displayed the posters in their home.
Social Media
Event Design
Virtual Event Design
Merchandise
Brand Collateral
