Atlas Free, formerly Rescue:Freedom
In 2022, Rescue:Freedom became Atlas Free. I led the visual charge while working closely with the leadership team to get to the core of the organization’s mission and tone. From crafting a more direct mission statement to researching color psychology, every part of the process was thoughtful, intentional, and challenging to the status quo of the non-profit world.
Today, Atlas Free exists to accelerate and resource the fight against sex trafficking and exploitation. My job is showing it.
Brand Book
The Atlas Free brand is clean, confident, and photo-forward, communicating the strategic, innovative, human-focused model of the organization. A bold, bright blue leads with a trustworthy confidence—a sans serif speaks with modern clarity—and a strong triangle “A” upholding a circle creates the logo symbolic of the earth that is lifted up through the network’s collective work to fight sex trafficking and exploitation.
Website
Experience: atlasfree.org
With the launch of the rebrand came an entirely new website from top to bottom.
I created the wireframes and designs and worked with a developer to bring it all to life.
Collateral
Brochure
Informational PDF
Social
Brand Launch Posts
Community Shareables — Giving Tuesday
Brand Merchandise
